About Us

ServiceChai BD Ltd. was founded with the vision to make professional Customer Care accessible to Bangladeshi businesses of all sizes.

We use innovations in technology coupled with rigorous process to help brands improve their customer experience and gain access to data-driven customer insights. We provide clients international quality call center operations without having to worry about the headaches, technical know-how and high costs associated with setting up their own call centers. You get an outsourced call center solution complete with process analysis and consultation, infrastructure (software, hardware, telecommunications) setup and professional, bi-lingual university educated agents. Additionally, we offer a range of managed services that unlock the value of your customer data. Buy what you need and what you will use. We help make the customer interaction with your brand memorable, and ensure that each subsequent interaction enhances that experience.

Our Founders

Our management team is highly qualified with vast knowledge and experience starting and owning businesses in Bangladesh and the United States.  We are honest in our communication starting from engagement, requirements, implementation, and operations and in post-implementation reviews. Our technology infrastructure and processes are handled by a team of experts who have over two decades of experience in telecommunication infrastructure and technology products. Our operations and marketing team are also well equipped to run our operations smoothly with vast experience in different sectors of the country.

Rafiq Ahmed, Chairman & Co-Founder: Rafiq is an entrepreneur and early stage technology investor in Dhaka and Chicago. He is Managing Director at Dipalo Ventures and a partner in several early stage venture funds and angel syndicates.  Rafiq co-founded storytelling app platform Demibooks, which was later acquired by Education Development Corporation.   His management consultancy and product innovation experience  spans decades at PwC, Publicis Sapient, Fannie Mae and Motorola.  Rafiq has an MBA and studied Computer Science at Virginia Tech, and received a BS in Electrical Engineering from WV Wesleyan.


Junaid Rahman, Managing Director & Co-Founder: Junaid is Managing Director at ServiceChai and SM Communications, and a Director of a number of companies ranging from Securex to co-working startup Shuru Campus. He has a wealth of experience building and operating customer-focused businesses in Canada and Bangladesh. His industry experience includes telecommunications, security, garments, restaurants and real estate. Junaid studied Economics at Brown University.

Asheq Samad, Co-Founder: Asheq brings broad expertise in software systems and products. He has 20+ years of experience including top Management Consulting firms (Anderson, Ernst & Young), followed by management roles at Verizon, the U.S. Telecom and Cable Video provider. Prior to co-founding ServiceChai, he co-founded and launched Bengal Meat in Bangladesh. Asheq has a M.S. in Computer Science and B.S. in Information Systems from the University of Texas in Arlington.

Our Team

Naureen Shafinaz

Biz Dev

Over 6 years of experience in sales & management consulting sector in Bangladesh.Specializes in business growth, sales, marketing & project management across different industries.

Previously : Franglobal, Bangladesh


Zavid Iqbal

Ops Manager

Over 7 years of experience in customer care management sector & telecommunication in Bangladesh. Specializes in various call center operational activities and growth strategies.

Previously : Genex Infosys Limited, Bangladesh

Masum Faruque

Technology Ops

Over 15 years of experience in the Bangladesh telecommunication and IT sector. Specializes in call center technology, telecommunication structure & international VOIP (voice over internet protocol) services.

Currently employed at  : ServiceChai & SM Communication, Bangladesh


Haider Ali

HR & Admin

Over 12 years of experience in the telecommunication sector.

Specializes in Human resource management, accounts and administration.

Currently employed at: ServiceChai & SM Communication, Bangladesh